Review for Advert 2 by Kayleigh

L'Oreal Shampoo Advert. 2

In our groups, we had to create two TV adverts for two products. Our group was given L'Oreal Paris hair products and we decided to stick to the original convention so that our advert would fit in with other L'Oreal adverts and make them look professional.

We started off by researching by watching existing adverts, we watched the adverts and wrote down all the techniques that we spotted in the adverts and then in our groups we created treatments, scripts and storyboards.

For our second advert for L'Oreal Paris Elnette Hairspray we used these techniques...
-Beauty appeal
-Scientific claims
-Promise a benefit
- We also used an effect in the advert which made the advert look back to front. We started to advert with a girl walking in with perfect hair but all her make up was a mess, giving the impression that she had been on a night out. Then the advert shows the girl getting ready to go out using the L'Oreal product. This was used to make the audience want to keep watching to find out what product the girl was using in order to get her hair to stay in good condition after going out.


Beauty appeal -
The beauty appeal we used in the advert highlighted how the product would bring beauty. The way we used the technique in the advert showcased how the product 'Lasts longer than you do' suggesting that you can go out and when you're home your hair will still be in perfect condition due to using the product. Using beauty appeal suggests that anyone can use the product and will become more attractive.


Scientific claims - 
The scientific claims which were used in the advert were used to make the product more professional so that the viewers believe the company and product are trustworthy, the scientific claims made in the advert were used in the voice over claim that the product is used by 'the professionals' and 'leaves your hair feeling like satin'.


Promise a benefit - 
The promise a benefit technique we used was displayed when the girl comes back from her night out and her hair is still the same 8 hours after. Using this technique makes the product seem trustworthy and professional. The voice over in the advert also claims that the advert will leave your hair feeling like satin and that is promising the viewers that the product is worth buying.


In the L'Oreal adverts we used specific colour schemes. For example, on our second advert the bottle of the hairspray was black and gold, so when filming we used a black dress on the girl. We did this because that is what L'Oreal use in their adverts.

In the advert our group made different editing decisions in order to put the different scenes together and make the advert work. When we edited the advert we also put in music which was fast music to gain the viewers attention from when the girl is getting ready before she goes out. The music was used to give the advert a rythem. We also had to make the advert shorter because it was very long.


I think that the advert is effective because we made the advert fit in with the typical L'Oreal advert as we used the correct techniques that would gain more viewers and grab peoples attention. The advert was successful in showing what L'Oreal Paris have made.


If I could improve the advert I would change some of the shots because they are not framed correctly and the room we shot in was dark so I would change the lighting. Other than those points I feel the advert was successful.


We made our advert with the Advertising Standards Authorities guild lines in mind. We used to guide lines to make sure the advert was suitable for daytime television and had no swearing or could offend someone. We have followed the guild lines in our advert.


Overall I think our advert was successful because we followed the ASA Guild lines and we stuck to the L'oreal advert type and used all off the correct techniques in order to have a successful advert!