L'oreal shampoo, advert one review- vanessa hartney unfinished

L’Oreal shampoo, advert one review.

For this assignment we were split up into groups and each were given a different product. Our product was L’Oreal Paris, we created two different adverts using a different L’Oreal product in each. In the first advert we used L’Oreal shampoo. We tried to make our adverts look professional to do this we had to start  by researching other L’Oreal adverts and analysing them to discover what techniques they used. We then, as a group created treatments scripts and storyboards before filming.

The techniques we used in our first advert were-

-Beauty appeal

-Celebrity endorsement 

-scientific claims

-promise a benefit

Beauty appeal.

Beauty appeal is a very common technique which is used in every single existing L'Oreal advert. By using a beautiful actress in our advert it tends to grab the viewers attention, because people are attracted to beautiful things or people or places. Using beauty appeal in an advert will make the viewers feel that if they use this product it will make them just as beautiful.

Celebrity endorsement.

Celebrity endorsement is another well used technique in original L'Oreal adverts. By using a celebrity or someone who is as glamorous as a celebrity, this technique draws in an audience who aspire to be like the celebrity so by using the same product many people think they will have the same characteristics as the celeb. In our advert we gave the impression that 'meg' was a famous singer and made her look glamorous.

Scientific claims.

By using scientific claims it makes the shampoo seem unique, in our advert we claimed to have a special formula that protects, strengthens and nourishes your hair. Along with this we created a graphic to show the chemicals at work. We did this using adobe after effects; we created a strand of hair with bubbles surrounding it working on the hair. By using the graphic effect it will make the viewers feel intelligent and help them show a full understanding of the product.

Promise a benefit.

In our advert we promised a benefit of a special formula to protect your coloured hair. L’Oreal uses the promise a benefit technique so that the audience will compare it to the shampoo they currently use and then will possibly buy L’Oreal product. We styled out actress’s hair  to look smooth and healthy, this would convince the viewers that the shampoo works well.

Other.

In our advert, just like every other L’Oreal advert, we used a specific colour scheme. The bottle of our shampoo was red and white, so to carry out the colour scheme technique we used red and white props to complete the scene, ready for filming.  

During the editing process, each group member crated a different edit in order to produce a final piece by using different ideas from each edit, with that done we added music to our advert to create a mood.

If I could improve the advert I would use a better sound recording kit, so that the dialogue stands out from the music and so that it is clearer. I would also try to improve the quality of the graphics we used although it is good enough for the time we had to work with.

During the making of the advert we had to follow the Advertising Standards Authorities guidelines to be sure that the advert was ok to show during daytime. Therefore it has no unsuitable language in it and could not offence anyone. We have followed the guidelines thoroughly.  

Finally in my opinion, I believe our advert was very successful, as it fits in very well with the theme of existing L’Oreal adverts. I think all our techniques worked well together and we followed the ASA guidelines.