Review Advert 2
L'Oreal Elnet Hairspray
Sophie Malone
For our assignment we had to create two TV adverts for certain products. The product we were given was L’Oreal, we produced two different adverts, one for shampoo and another for hairspray. We tried to stick to the convention that L’Oreal use in order to make our advert look real and true and although this worked for the first advert, we tried to use a different style to what is normally used by L'Oreal. This gave us a chance to try out a new idea for the ad campaign
When creating the ad we tried to use some of the same techniques used in normal L'Oreal adverts but in a different style, we used:
When creating the ad we tried to use some of the same techniques used in normal L'Oreal adverts but in a different style, we used:
- Beauty appeal
- Promise of benefit
With this technique we tried to use two ends of the scale, at the start of the ad we tried to make the actress look like she had been on a night out, with her make up messed up but her hair still looking as good as is was to start with. On the second part of the ad we made are actress look nice, we did her hair and make up and used the technique beauty appeal, as this fits in with the story of the ad.
Promise of Benefit
With this technique we used it the same way L'Oreal on with their adverts we tried to convince the audience that the product works and has an effect, we did this by showing the hairspray working for long periods of time, which gave the impression that the hairspray does have benefits.
In this advert I have used a different editing style to the previous advert, I have edited footage to make the advert look faster, this is because I wanted the different scenes to be quick and chop to the next part, the advert itself is suppose to be showing someone getting ready, so creating quick shots allows the audience to see the process, but when the product is in shot the clips seem slower to allow the product to be seen. This is different to the previous advert as the other was longer shots so I have been able to use both quick editing styles and slower ones. I think this decision helps the two adverts is positives ways.
I feel that the advert can be effective, i think the techniques promise of benefit that was use is very effect in an advert such as this one, it allows the audience to believe in the product and gives them a chance to see the effects. I do however feel that the current L'Oreal ad campaign works well and is much more effective, i think its more believable and successful. The current adverts gives the audience something to aspire to as well as admire.
If I were to have a second attempt at making the advert there are a couple of things i would do differently, i would firstly give myself more preparation time, i feel that the second advert was more rushes and this shows in the final footage, my pre-production would be more organised, mainly based on storyboards and location research. I also think that the lighting should be look at in more detail, on the final outcome the advert looks very dark so i think better lighting would make a noticeable different that would benefit the advert greatly.
In my opinion the advert followed all of the ASA (Advertising Standards Authorities) guidelines, the advert is suitable for all audience types, it can be shown before the watershed as it does not contain anything that will harm or mislead the viewers. I researched all of the ASA rules and regulations before carrying out any pre production and filming, this was to ensure no rules were broken. Once the advert was finished and the final edits were made it was uploaded onto youtube, I have put a disclaimer on youtube to ensure that no one is mislead and no rules are broken.
The final advert I believe was not as good as the first advert that was made, The techniques used in the previous advert were more effective, I feel that this advert is not as understandable or as easy to relate to as the other. In future if I were to make any more L'Oreal ads i would stick to the current ad campaign and use all the same techniques.
Promise of Benefit
With this technique we used it the same way L'Oreal on with their adverts we tried to convince the audience that the product works and has an effect, we did this by showing the hairspray working for long periods of time, which gave the impression that the hairspray does have benefits.
In this advert I have used a different editing style to the previous advert, I have edited footage to make the advert look faster, this is because I wanted the different scenes to be quick and chop to the next part, the advert itself is suppose to be showing someone getting ready, so creating quick shots allows the audience to see the process, but when the product is in shot the clips seem slower to allow the product to be seen. This is different to the previous advert as the other was longer shots so I have been able to use both quick editing styles and slower ones. I think this decision helps the two adverts is positives ways.
I feel that the advert can be effective, i think the techniques promise of benefit that was use is very effect in an advert such as this one, it allows the audience to believe in the product and gives them a chance to see the effects. I do however feel that the current L'Oreal ad campaign works well and is much more effective, i think its more believable and successful. The current adverts gives the audience something to aspire to as well as admire.
If I were to have a second attempt at making the advert there are a couple of things i would do differently, i would firstly give myself more preparation time, i feel that the second advert was more rushes and this shows in the final footage, my pre-production would be more organised, mainly based on storyboards and location research. I also think that the lighting should be look at in more detail, on the final outcome the advert looks very dark so i think better lighting would make a noticeable different that would benefit the advert greatly.
In my opinion the advert followed all of the ASA (Advertising Standards Authorities) guidelines, the advert is suitable for all audience types, it can be shown before the watershed as it does not contain anything that will harm or mislead the viewers. I researched all of the ASA rules and regulations before carrying out any pre production and filming, this was to ensure no rules were broken. Once the advert was finished and the final edits were made it was uploaded onto youtube, I have put a disclaimer on youtube to ensure that no one is mislead and no rules are broken.
The final advert I believe was not as good as the first advert that was made, The techniques used in the previous advert were more effective, I feel that this advert is not as understandable or as easy to relate to as the other. In future if I were to make any more L'Oreal ads i would stick to the current ad campaign and use all the same techniques.
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