Anyalysis of Techniques used in the L'Oreal Advert (2) by Kayleigh Hemingway

L’Oreal Elvive Nutri Gloss Shampoo Advert 2


Advert: http://tellyads.com/show_movie.php?filename=TA4709

beauty Appeal: The advertisement uses Beauty Appeal by using a beautiful person in the advert to enhance sales because people will believe that using this product will make them beautiful. The advert uses this technique so that the audience can aspire to be like the women in the advert.

Scientific claims:  The scientific claims used in the advert are used to make the audience feel intelligent and to make the product seem as if it is exclusive. The claims also make the audience feel as if they are getting something special.

Iconography: The advert uses the technique Iconography so that the audience can relate to the iconic catchphrase which is used in every L'Oreal advert. The catchphrase is used to make the product recognisable and used to leave the viewer with a the saying "because you're worth it" so that the viewer feels personally adressed.

The camera shots that are used the advert are very important as it is the way the viewers will see the product for the first time. In the advert there is a lot of close ups used to emphasise on the beauty appeal which is used in the advert. The shots at the end of the advert are always of the product or of the person in the advert using a catchphrase or promising a benefit. This advert uses the catchphrase at the end of the advert leaving the viewer believe that "they are worth it" which is complimenting the customer and using the persoanl pro-noun 'you'